6 months ago I took a look round Believe.in and speculated on some of its future releases. Increased social media integration was at the core of speculations and I am happy to say the Believe.in road map to social media success seems to be well on course.
2 new releases immediately jumped out at me when perusing the site. I’m ashamed to say I haven’t visited Believe.in for a while but the new releases are a definite hook for returning as well as new users.
Believe.in kicked off its enhanced social integration releases with Sign in/up with Facebook. As the biggest social network on the planet I’m sure it was an easy decision to make. And, as I highlighted in the first review, charity givers make extensive use of Facebook as a means to raise awareness of causes and donations for charitable undertakings.
As you would expect, the Facebook login process is spectacularly simple and, unlike many other Facebook logins, is not massively invasive. Believe.in’s great strength is its ethical stance on charity with its 100% Fundraising – Every single penny goes to charity mantra. I expect excessive cosying up to data hoarder Facebook would not have gone down too well with the Believers. For this reason the Facebook/Believe.in App access is firmly positioned at the public acceptability end of the data divulgence scale.
In a world where our personal data is ever increasing in value, the last thing Believe.in want to be caught up in is a perfect storm of data breaches. After all, one of the greatest assets those in the charity sector require is credibility.
The next release that caught my eye is the introduction of an Events page. Currently in beta, the Events page will allow users to create an event hub. The event hub includes participants in the event, a running total of sponsors and the total raised so far. There are also nice touches like a Leaderboard of money raised by participants plus Sponsors messages of support in a Twitter feed styleee. All these elements are seamlessly linked together as the focus is still very much on user experience and ease of use.
The first event is the TechBikers Paris to London Cycling Challenge taking place 27-29 September 2013. I don’t know what happens to the event once complete so this page may not be accessible once the event is complete.
I would like there to be search within the event so users can navigate to a participant without leaving the events page but I expect that is in the pipeline. This kind of search will be especially important for large scale events like fun runs.
These 2 releases are fantastic editions to the Believe.in platform.
I expect the Facebook integration is the beginning of further integration with social media platforms. The homepage is beautifully clean in design and function so I do wonder whether third party icons such as Facebook, Twitter and Google Plus promoting the integration will creep on but that is up to the team behind the site.
The current integration is just the tip of the development iceberg and I wouldn’t be surprised if we start to see the third party social icons and functionality with an increased presence on believers’ pages, charity pages and event pages. The key will be not to dilute the identity of Believe.in but to accentuate it with social media. A difficult proposition and one I am sure the team are wrangling with.