How not to divide your web real estate by Lloyds Bank and TSB

Lloyds TSB relaunched their website just a few months ago. It worked pretty well as a responsive site and given the hyper-sensitivity of financial data/login details; was a mobile experience that gave the user confidence in the security of the portal and a user experience that did not result in unwanted transactions or wrong account numbers being entered.

During divorce proceedings however it would appear both parties completely forgot about their web real estate and preferred wrangling over which high street outlets each would get and what the brand of each ‘new’ bank would be.

It is rather baffling that their respective websites would be such an afterthought given the push of all services online, the drive to get people to ‘go paperless’ and the amount of transactions, direct debits and standing orders that are now processed completely independently of an actual high street bank location.

With this in mind let me explain the result of the split.

Lloyds Bank has kept the design of the new Lloyds TSB site launched a few months ago but in the reskin process has lost all responsiveness. It is not a bad site to navigate and does have some nice design elements to it but the use of a bold font in the buttons is messy. Take a look at the letter e and you’ll see what I mean.

Lloyds-Bank-new-website

Although it’s not bad, to lose so many parts of the relaunched Lloyds TSB site is a bit of a disaster.

Not as much of a disaster as poor TSB though. In the divorce court, TSB was either the bumbling husband who let his domineering wife get whatever she wanted or the absent minded husband that still uses a Filofax to keep all personal data and hasn’t ever used a computer.

TSB, instead of investing in a new website to accompany their relaunch into UK banking, have taken the old Lloyds TSB site (scrapped a few months ago) and reskinned it with TSB branding. And the whole site is aligned to the left of the browser… Pretty horrendous.

TSB-new-website

Lloyds Bank must be laughing all the way to the [INSERT PUN] for although their site has lost some functionality; TSB has been fobbed off with an old site that 4 months ago wasn’t fit for purpose.

Lloyds Bank has also kept the domain lloydstsb.com and redirected it to lloydsbank.com.

I would think both banks will update their sites in the not-too-distant future but for now, both have to put up with what the divorce court has given them. Of course the real loser in this situation (as in a real divorce court) is the kids. Us.